About The Public Relations Collective
The Public Relations Collective was created for clients who want more than a conventional agency model can offer. We bring together senior PR experts with distinct specialties, deep experience, and a collaborative approach built around the work.
About The Public Relations Collective
The Public Relations Collective was created for organizations that want more than a conventional agency model can offer. Clients should not have to choose between oversized agency structures and limited solo capacity. They deserve direct access to senior communications talent, specialized expertise, and a team built around the work itself.
Why We Built the Collective
We saw a gap in the market. Many organizations need strategic communications support that is experienced, agile, and tailored to the realities of the business. Too often, the choice comes down to a large agency with layers and inefficiencies or a solo practitioner with limited capacity. The Collective was built to offer something stronger: senior expertise, distinct specialties, and the ability to assemble the right team for the right challenge.
How the Collective Works
Every member remains independent, but collaboration is central to the model. That means clients can work directly with an experienced specialist or benefit from a broader team when the scope calls for multiple disciplines. Engagements are built around what the work requires, not around a fixed org chart or a one-size-fits-all service model.
What Makes Us Different
Clients work directly with seasoned professionals, not layers of junior staff. Each member brings a clear area of strength, which allows the Collective to offer real depth across communications challenges without becoming generalized. The result is stronger judgment, more relevant strategy, and execution that is aligned with business goals.
Meet The Public Relations Collective Team
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Dominic Amenta
Founding Member
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Hilary Reiter Azzaretti
Founding Member
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Jason Brown
Founding Member
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Joice Truban Curry
Founding Member
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Jeffrey A. Davis, APR
Founding Member
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Julie Dye
Founding Member
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Leigh Fazzina
Founding Member
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Allison Hawk
Founding Member
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Katie Welch Len
Founding Member
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Dianne Danowski Smith, APR, Fellow PRSA
Founding Member
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Jo Trizila
Founding Member
Why Clients Trust This Model
Every member brings more than 15 years of experience in public relations, communications, brand visibility, and strategic counsel. Our members have advised executives, supported launches, managed crises, shaped positioning, and built visibility for organizations operating in complex and competitive environments. Clients gain the benefit of that experience from day one.
Traditional Agency vs. The Collective
Not every communications challenge needs a large agency structure. This comparison shows how The Public Relations Collective offers a more direct, senior-led model built around specialized expertise, flexibility, and the real needs of the work.
| What Clients Need | Traditional Agency Model | The Public Relations Collective |
|---|---|---|
| Senior access | Often filtered through layers | Direct access to seasoned professionals |
| Team structure | Fixed org chart | Built around the actual work |
| Expertise | Broad but often generalized | Specialized strengths across disciplines |
| Decision-making | Slower, layered approvals | Faster, sharper senior judgment |
| Flexibility | Retainer-led structure | One specialist or tailored team |
| Client value | Overhead-heavy | Expertise without agency bloat |
Who We’re Built to Serve
The Public Relations Collective is built for organizations that value strategy, experience, and strong execution. We serve brands, businesses, and leaders who want specialized communications support and a more effective alternative to the traditional agency model.
Connect With the Collective
Tell us a little about your organization, your goals, and the communications challenge you are facing. We will review your inquiry and connect you with the right next step.
Frequently Asked Questions
The Public Relations Collective is built differently from a traditional agency, so questions are natural. Below are answers to common client questions about our approach, our experience, and how we support organizations.
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Companies usually bring in outside PR support when they need experienced strategic counsel, sharper visibility, help navigating change, or stronger communications leadership than their internal team can provide on its own.
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The Collective is a strong fit for organizations facing growth, launches, leadership visibility needs, reputation challenges, messaging issues, market expansion, or moments that require experienced communications judgment.
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Yes. Some clients need support around a specific initiative, while others need ongoing strategic communications counsel. The model is flexible enough to support both without forcing unnecessary scope.
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Yes. Clients work directly with experienced professionals who bring senior-level judgment, specialized expertise, and a clear understanding of how communications decisions affect broader business goals.
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The team is shaped around the work itself. Some engagements require one specialist, while others benefit from a tailored group of experts whose strengths align with the client’s goals and challenges.
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Yes. The Collective can complement internal teams by adding senior strategy, specialized expertise, or extra capacity in areas where internal resources may be stretched or too broad.
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Timing depends on the scope and urgency of the work, but the Collective is designed to move quickly. Because clients work directly with experienced professionals, decisions and next steps can happen faster.
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Yes. Many organizations want senior expertise and meaningful support without the overhead, layers, or rigidity that often come with a traditional large-agency relationship.
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Yes. The Collective is built for organizations that need sound judgment, clear messaging, and experienced counsel during moments when reputation, leadership credibility, and stakeholder trust matter most.
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The first conversation is focused on understanding the business, the communications challenge, the goals, and where expert support can make the greatest difference. It is a strategic discussion, not a generic sales call.
Updated June 30, 2026